previous arrow
previous arrow
next arrow
next arrow
Slider

Category Archives: Tip of the Week

HOW TO CARE FOR YOUR EMBROIDERED ITEMS

Previously on our blog, we shared some guidelines on caring for screen printed apparel, so it’s only right we touch base on embroidery care as well. After all, we do offer both services and each has its own benefit and proper use.

What is Embroidery?

Let’s start by going through a brief description of what embroidery is in the first place. Embroidery by definition is the art of decorating fabrics using a needle and thread, or cloth that has been embroidered. There are many styles and techniques of embroidery that all vary greatly and modern machinery has allowed for embroidery on more difficult materials. Today, popular items to embroider include polos, jackets, towels, sheets, bags and even shoes.

To protect your embroidered items from abrasion, and to avoid bleeding of colors, we compiled a few simple tips below for you to follow.

Washing Instructions:

  • Turn your garments inside out.
  • Machine wash with cold water.
  • Choose the delicate wash cycle.
  • Use mild detergent.
  • Avoid bleach if possible.
  • Don’t leave items wet or soaking in water.
  • Don’t wring out the items.

Drying Instructions:

  • Air-dry is the best option to prevent shrinkage.
  • If dry-cleaned extra care must be taken and pre-spotting agents must be avoided.

Ironing Instructions:

  • Embroidered fabrics should always be ironed on the reverse side.
  • To prevent flattening the shape and design, iron embroidery between two pieces of cloth.
  • Use of a steam iron is not recommended.

It’s important to note that the garments itself will have their own care instructions on their label, but embroidery work does require additional special care. Our goal is for your custom embroidered products to age gracefully. As always, if you have any personal experience with these tips and have any additional guidance, leave us a comment below!

8 Reasons Why Promotional Products Are So Important For Your Business!

 

Whether you’re a small start-up or a large corporation, promotional products are crucial to the success of your marketing efforts. It’s a marketing tactic that has been around for centuries. The first known promotional product dates all the way back to 1789 when George Washington was elected president and used commemorative buttons! Fast forward to the 21st century and they still hold significance despite the changing of times and technology. Why are they so important and prevalent still till this day? Below are 8 reasons why!

 

1). It’s low-cost effective marketing.

Suppliers and distributors price their promo items at such reasonable prices which usually get even better as the quantity increases. For anyone (mostly everyone) on a marketing budget, utilizing promotional products are a great way to save and still reach potential customers on a large-scale. It’s reported that a whopping 80% of consumers own between 1 and 10 promo items. In addition, it’s a cost-effective alternative to most advertising strategies, a more economical advertising outlet than newspaper ads, TV, and radio.

 

2). They provide long-lasting exposure.

In the world of unlimited information and consumerism, goal setting on brand recognition and brand recall has become a profession of its own. A study back in 2007 by Yankelovich, a market research firm, stated people living in a city were exposed to as many as 5,000 ad messages a day. If that was over ten years ago, it is much more of a reality to us all now. How can consumers remember your brand versus the thousands of other brands they encounter a day? Well, as opposed to just watching or hearing an ad for 2-3 minutes, it is reported that 6 out of 10 people will keep promotional products for up to 2 years and 89% of those that kept the item will recall the company as much as 2 years later.

 

3). Its convenience is the top reason consumers will keep it.

There are hundreds of items marketers can give away, but the real treasure lies in the ones essential for daily use. Promo items such as writing instruments, bags, health products, and office supplies are the most useful and therefore kept. Plus, suppliers and distributors are getting extremely innovative with their products. These convenient giveaway items are constantly being updated and crafted for multi-functionalities and a nicer appearance.

 

4). It’s a free gift!

Who doesn’t like free stuff? According to PPAI reports, 91% of consumers have at least one promotional product in their kitchen, 74% have at least one in their workspace, and 55% have at least one in their bedroom. Your company is essentially a part of their everyday life.

 

5). It shows you care about your customers.

Promotional products will speak volumes about the quality of your business. A company with promotional products means business. It puts a company on a higher standard and the statistics speak for themselves. 85% of people do business with a company after receiving a promotional item from them.

 

6). They are tax write-offs.

It’s a perk that often times goes unnoticed, but as long as your marketing expenses can be reasonably related to the promotion of your business, you can deduct those expenses from your business income.

 

7). Your employees will appreciate them too.

Promo items are not just for customers, but also for your own employees. Employees have stated that after receiving a pen, stress ball, or coffee mug with the company logo, they immediately felt proud of representing the company they worked for. It’s a great way to reward those who help make it all possible.

 

8). Boosts your other marketing efforts.

Our modern day technology has allowed for connection and communication like never before. Marketing developments have and will continue to put great emphasis on social media and digital marketing. You can offer promotional gifts that will enhance your social media campaigns by increasing awareness and traffic. It is reported that adding a promotional product to media efforts increases the effectiveness of other media by up to 44%.

 

We hope this information has given more in-depth insight into the importance of utilizing promotional products for your business. If you want to save money, create brand recognition, increase public appeal, and establish customer loyalty, this is the way to do it! Incorporate promo items to your advertising and marketing strategies. We’d love your feedback on more reasons why promo items are so beneficial, so please comment any first-hand experiences you’d like to share!

 

How to Wash and Dry Your Screen Printed Apparel

With almost 40 years of experience in the screen printing industry, we can definitely say we know a thing or two about this topic. It’s a question that customers ask often and while we do use the best quality brands, finest quality inks and emulsions, highest tensioned screens and curing techniques, we can humbly admit that your screen printed apparel is still susceptible to shrinkage, fading, and other wear and tear issues. Needless to say, there are some laundry care tips and guidelines we can all follow to ensure your screen printed apparel lasts long and strong!

1.WASH AND DRY YOUR APPAREL INSIDE OUT

Turning your clothes inside out before putting them in the washer and dryer will help preserve embellishments by protecting the ink and it will also help prevent fading.

2. ALWAYS WASH WITH COOL WATER

Using cold water to wash your clothes has so many benefits. For one, it will protect the ink AND the dye of your shirt. It’s also gentler on the fabric and will prevent the fibers from fading, which means you’ll extend your apparels lifespan. Kudos to you! And if that’s not enough benefit, how about putting more green in your pocket and in Mother Earth? Every time you don’t use cold water, you are paying more just to heat it up. Using cold water will help you save money and also lessen your energy consumption. It’s better to leave the spending for those hot bedtime showers, am I right?

3. DON’T USE BLEACH OR OTHER STRONG DETERGENT PRODUCTS

In most scenarios, staying away from harsh cleaning products is always the better route, unless things need to be thoroughly disinfected like in hospitals and hotels. If that isn’t the case however, and all you have is a stain, we recommend using a stain remover on just the stained area. Try your best to steer clear of bleach and strong detergent products that can penetrate through the ink and fabric.

4. NEVER SET YOUR DRYER ON ITS HIGHEST HEAT SETTINGS

If screen printed apparel was Alexander Hamilton, high heat would be Aaron Burr! High heat/hot air is possibly the greatest enemy to your custom printed clothes. It’s always best to use low heat or air dry.

So, there it is! We hope this serves as a guide to long-lasting quality for all your clothes! We would definitely love your feedback if you have any tips or comments you may want to share with us. Although we are industry experts, we certainly aren’t Alice or Edna Garrett!